Valentine’s Day is often seen as a celebration of romantic love, but let’s flip the script—this year, it’s about you. Love isn’t just something we give to others—it’s something we owe ourselves first. Self-love is about embracing who you are, treating yourself with kindness, and surrounding yourself with things that make you feel good. And no, it’s not selfish. As RuPaul famously says, “If you can’t love yourself, how in the hell are you gonna love somebody else?”
So, whether you’re celebrating with a partner, your besties, or just yourself (because you deserve it), here’s how to turn Valentine’s into a celebration of you.
Valentine’s is About Loving Yourself First
Forget the pressure of the perfect date or the grand romantic gestures—you are your own greatest love story. As the iconic Lucille Ball once said, “Love yourself first and everything else falls into line.” Take time to appreciate yourself, just as you are.
Speak to Yourself with Kindness
The way you talk to yourself matters. Replace self-doubt with self-affirmation. Instead of “I’m not good enough,” try “I am worthy, just as I am.” Your words shape your reality—so make sure they lift you up.
Take Time for Yourself
Run that bubble bath, light that candle, take a long walk with your favourite playlist and check our blog on mindfulness. Loving yourself means listening to what you need and giving yourself permission to pause. In the words of a nominated sass-queen, Beyoncé, “The most alluring thing a woman can have is confidence.” So take the time to do whatever makes you feel powerful and at peace.
Wear Reminders of Your Worth
Jewellery is more than just an accessory—it’s a symbol. Our Love Collection is designed to be worn as a daily reminder that you are enough. Whether it’s delicate mother of pearl huggies (hello, self-love energy) or a heart-shaped statement piece, let it be your little talisman of self-appreciation. Or if wearing something with meaning makes you feel your worth check out the rest of our jewellery collections.
Today we asked some of our own Team Sass members what pieces from our collection make them feel enough...
Sophie, our Sass Boss, names The Penny necklace as hers. Not only is it a lucky penny, it reminds her that we make our own luck and that if you believe in yourself you can do great things. Check out our instagram where you'll often see her layering with The Penny.
For Jaz, our social media queen, The Emma earrings remind her that she should love herself because she's backed by team who also support and love her. The Emma earrings were gifted to her by Sophie when they started working together and are a reminder that showing each other love and support can go along way.
Siobhan, the gal behind our marketing, can't see past The Valerie necklace. She bought this for herself when she landed her dream job (spoiler, it starts with EAR and ends with SASS) and every time she wears it she remembers that when you really back yourself you can achieve anything.
Treat Yourself (or a Friend Who Needs a Boost)
You don’t have to wait for someone else to buy you something special. Be your own Valentine. As Oprah Winfrey says, “The greatest love of all is self-love.” So be like Siobhan, buy yourself that necklace you’ve been eyeing, take yourself out for a fancy coffee, or book that solo spa day. And if you know a friend who could use a little love, do a Sophie and gift them something from the Love Collection—because sometimes, we all need a reminder to love ourselves a little harder.
At the end of the day, love isn’t just something you give—it’s something you carry within. So wear it, own it, and most importantly, love yourself first. #BeYourOwnValentine